Posts Tagged ‘Promotion’

Real Estate Website Promotion

Friday, May 27th, 2011

If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored.

At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand – an area reserved for experts in the field of search engine marketing.

Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work.

The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don’t properly understand the process.

But think about it for a minute. When you do a search in Google for “real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale real estate”, and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position?

Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about?

Of course not. All the major search engines make it perfectly clear what they are looking for – and especially Google. If you want to score well for a term like “real estate Phoenix” or “real estate Ottawa”, really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.

The search engines like focused content. They assume if your site contains lots of content relevant to “real estate Phoenix” then it should be shown high in searches for that keyword.

Of course the problem is that there are already a number of other real estate websites offering good content focused on your favorite search term, so you are going head to head with sites that have previously established position, and it will take a bit of time and a fair amount of work to get past them.

That is fair enough. After all, if the real estate agent down the streat offers more focused and relevant information than you do about the market you are both chasing, she deserves to come up above you in the search engine rankings. It makes sense, doesn’t it?

That does not mean you should not keep on trying. It simply means you should be patient and work harder. Take a close look at her site and outdo her by refocusing your site and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you are the “expert” on “Calgary real estate” by offering the kinds of things that an expert would offer.

And please, do not hesitate to mention the search phrase you are trying to get positioning on. If it is “Kingston real estate” or “Sacramento real estate”, then use that term all over your home page. Say to yourself, “OK Google, so you are looking for real estate websites that have something to say about ‘Sacramento real estate’, well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate.” This is called Search Engine Optimization.

In the meantime, while you’re waiting for Google to come around on your primary search term, find some less competitive ones to focus on as well. For instance, if you want to service the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.

Online Real Estate Promotion

Sunday, April 24th, 2011

Virtual tours

Virtual tours can let people visit your home from theirs or their workplace. They can take a full look around and get a general feel of how your house looks like. With the possibility of 360 degree views, it’s one of the most useful tools that one can promote their house with. Many properties were sold fast thanks to high quality virtual tours.

Photography

A classic tool which can’t be missing from any real estate presentation. Online photo sharing and storage creates the possibility of easily reaching a previously unthinkably large audience.

24/7 Access

One big advantage of the Internet is that it’s available nonstop. While you and your agent can only organize showing and answer their phones in a limited period, often excluding weekends, your online presentations are always there. Many people are extremely busy during the week and do all their research at on Saturday and Sunday. If you can supply them with high quality information and pre-convince them online, you’re going to experience very fast responses and closing.

Fast contact

Instead of just having a phone or a pager, potential buyers can contact your agent by e-mail and instant messaging as well. With various services that route all others to a cellphone, communication is easier than ever.

Mailing lists

Your real estate agent can gather the e-mail addresses of people who are looking for a specific type of property or in a certain location, and can automatically alert them when one is listed that meets their criteria. This means an instant potential buyer base in the very moment you decide to sell your property.

Video

With the advent of online video sharing services such as YouTube, you can film and publish a professionally edited video walkthrough through your home. If you’re using a true real estate agent who cares about his/her clients, he/she should be able to provide video marketing of your property.

Web 2.0

Social networking sites didn’t only help people to find long forgotten high school classmates, but have transformed many businesses and become a vital place for marketing. Not only your agent can join groups based on real estate investing in all the specific regions, but he can place ads on highly visible places where potential buyers spend a lot of time every single day.

Interactive Ads

Video, descriptions, virtual tools, stats, floor plans, surveys, legal status and everything can be inserted into an interactive ad such as Google Gadget Ads. While it’s still something quite cutting edge, ads like this will be placed all over in the future. An interactive gadget ad can be displayed on multiple websites, including social networking, classifieds and even virtual TV shows. The possibilities are endless and it’s clear that a successful realtor will be somebody who’s able to stay on top of technological advances online…