Archive for the ‘Real Estate Promotion’ Category

Email Marketing For Real Estate Agents

Wednesday, July 1st, 2009

Email marketing for real estate agents is one of the fastest growing fields in both the email and real estate spheres. It’s like a match made in heaven: as a real estate player, you need to promote your homes for sale, your real estate courses, housing finance products, and much more. Meanwhile, thousands of potential customers are looking for those offers. And, according to a recent study cited by Microsoft Chairman Bill Gates, 75% of people check their email every morning, even before they get to their voice mails.

People seeking real estate want to see pictures of the properties out on the market. Real estate email marketing is perfect for that, in that you can send pictures of available properties in your messages. Technically, you can include as many pictures as you’d like. However, it’s ideal to include between 1 and 5 pictures, so your real estate email isn’t too long, too crowded, or too large in file size.

The best email marketing campaigns include one large picture of the outside of the property, and 2 or 3 smaller pictures of the inside of the property. The top real estate email marketing programs offer pre-made templates with sample pictures in the right spots, so all you have to do is click and replace with your own property picture. You can also feature several properties in your email. The great thing about this approach is that the emails are highly customizable, and you can change them as often as you’d like, so as to achieve the perfect fit for each campaign.

But real estate email marketing is not just for realtors looking to sell properties. Maybe you run a real estate course; maybe you provide financing; or maybe you supply a different real estate service all together. Whatever the case, the great thing about email marketing is that it integrates your online promotion and sales process in one step. The best programs offer full, end-to-end solutions. So in addition to propelling your email campaigns, these services will also help you create and maintain a professional-looking website with all the features you need. Best of all, you won’t need to break the bank or learn any complicated programs to get your website and email marketing up and running.

Another great benefit of this is that it helps you identify qualified leads. First, you’ll be able to see exactly who opened your email, and who went back to see it several times. Clearly, if one of your customers opened your message several times, he or she is at least partially interested in one of the properties featured. For you, that means it’s time for a follow-up call. It gets better. With the top programs, you’ll even be able to see exactly which property this person is interested in.

When it comes to real estate email marketing, the benefits are endless. On top of it all, with the best programs, you’ll have a dedicated account executive who knows the email marketing industry inside and out, and has lots of experience working with real estate professionals. Couple your own industry marketing savvy with your account executive’s email savvy, and you’re sure to have a winning formula. You’ll soon be seeing more sales and more customers as you learn, first-hand, about the effectiveness of such a powerful online sales channel as real estate email marketing.

Advantages Of Buying A Property Online

Thursday, June 25th, 2009

Moving to a new house should be exciting. Unfortunately the hassle of finding the right house can spoil all of the fun. No matter how you feel about the prospect of moving; driving all over town trying to find the right rent flat or house is expensive. Especially if you are moving to a new town, travel expenses can really add up. Now you can search for property to let online. The Internet has changed the way you can buy property. Since it is mostly free to lookup and post your ads on buying a property and most convenient and easy to use and available 24 hours a day 365 days a year, online property portals have become the in-thing at the moment.

How do you use the Internet to find property online? It’s easy. First you use a search engine to find a list of ‘property to let’ websites. There are lots of sites to choose from so there will certainly be one that focuses on the area to which you are moving. Next you choose a site and start to look. Many property rental websites will have a search engine just for their site. Enter in the search criteria that will narrow down the number of homes you must look through. Now is the fun part. When the list of homes appears you get to look for the one that will meet your needs. With so many homes to look through online you will need to narrow it down to a short list of rent houses that you wish to look into further.

No matter what your budget you will be able to use the Internet to find houses to rent. While you can find large homes online you can also find small flats. Because you can search for your new rent house from the comfort of your computer you will save money, time and fuel. These days who can afford to drive around looking for houses to rent, few people have the time for that anyway. If you have a big budget or you need to live cheep, using the Internet to find houses to rent will make life easier.

A six bedroom rent house can be very hard to find using conventional methods of searching. You would have to drive all over town, call home owner until you find a house for rent that would fit your needs within your budget. The same is true for a very small efficiency flat under? 350, you would have to search high and low spending your precious time traveling around town or talking to a realtor. Why lose your sanity when there is a better way available.
All you have to do is type in your budget and the size of rental house you need and the ‘property for let’ website will narrow the search for you.

Now that you know how to search online it really will be. No more traveling to look at houses after house that won’t work for you. Now you can find the rent house of your dreams from the comfort of your computer room. Finding property online is so much easier. It can save you heaps of time and allow you to select only properties within your budget and desired area. What’s really great about online property sites is that they usually have a property advice section where you will find articles, latest property laws, tips on buying a home and all the financial assistance you’ll need.